It’s a far stretch from ‘Kids’ but MGMT are back
with new material and it’s looking a lot more cynical. New single ‘Your Life Is
A Lie’ sounds remarkably lo-fi but the video alongside it is full of energy,
showing that indie psychedelia isn’t just a sleepy niche.
Director Tom Kuntz brings a colourful crowd of
eccentric characters to the fore à la Wes Anderson (never mind those soft
aesthetics and retro set). Kuntz has previously worked on videos with MGMT and
The Avalanches, as well as directing the Old Spice ‘The Man Your Man Could
Smell Like’ ad a few years back.
In this clip a wonderful cacophony graces the
screen featuring Pinocchio nose, birthday cake, lizard, singing dolphin,
hitting weasels and a cross-dresser with a dog on its lap. It’s a marriage of
picture and sound that is unpredictable but with its own flow.
While the song isn’t pleasing to everyone (just
scroll through some of the video comments), I don’t think MGMT have lost their
happy-go-lucky vibe. They might have taken the phrase “more cowbell!” too
literally but the song harks back to fuzzy music from The Zombies or Sonic
Youth.
Published
on adamNOTeve.
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