It’s a far stretch from ‘Kids’ but MGMT are back with new material and it’s looking a lot more cynical. New single ‘Your Life Is A Lie’ sounds remarkably lo-fi but the video alongside it is full of energy, showing that indie psychedelia isn’t just a sleepy niche.
Director Tom Kuntz brings a colourful crowd of eccentric characters to the fore à la Wes Anderson (never mind those soft aesthetics and retro set). Kuntz has previously worked on videos with MGMT and The Avalanches, as well as directing the Old Spice ‘The Man Your Man Could Smell Like’ ad a few years back.
In this clip a wonderful cacophony graces the screen featuring Pinocchio nose, birthday cake, lizard, singing dolphin, hitting weasels and a cross-dresser with a dog on its lap. It’s a marriage of picture and sound that is unpredictable but with its own flow.
While the song isn’t pleasing to everyone (just scroll through some of the video comments), I don’t think MGMT have lost their happy-go-lucky vibe. They might have taken the phrase “more cowbell!” too literally but the song harks back to fuzzy music from The Zombies or Sonic Youth.
Published on adamNOTeve.