“Paris”
channels the subdued romantics of the very town it’s named after in a soft,
flowing stream of black and white. The music video to accompany the new single
of Black Atlass barely reveals
that its artist is just 19, Alex Fleming, a singer-songwriter and producer from
Montreal.
He
isn’t completely new on the scene, having performed earlier this year alongside
A-Trak, Just Blaze and Danny Brown at SXSW.
When
he begins the track with fragile, tinkling piano you’d hardly expect an
explosion of deep bass and gritty synth but that’s exactly where it heads. His
whispery vocals mean that the lyrics are obscured by the textured music but it
seems to tap into the senses: “gripping your hair”, “stay closer/back away”.
All
of which means a slideshow of lovely ladies: their lips and luscious locks.
Director Paul Labonté has brought fashion sensuality to the clip, on mute it
could be a beauty campaign for a high-end Parisian label.
Having
just signed to Fools Gold Records an interesting
choice for a label that is primarily club music oriented), Fleming has
impressive sensitivity for his age, slowly announcing his lines with a longing
stare. The theatricality of the music is counteracted by the simple yet alluring
visuals.
Published
on Purple
Sneakers.
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